Legal

Cookie Policy

Last updated: October 2026

This website uses strictly necessary storage the site needs to function and, only if you agree, Google Analytics cookies, which help us understand how visitors use the site so we can improve it. We don't run advertising or social media tracking cookies (e.g. Facebook Pixel).

Strictly Necessary Storage

When you choose Allow or No thanks in the cookie banner, we save that choice in your browser's local storage (not a tracking cookie) so we don't ask again on every page. This storage:

  • Stays only on your own device and is never sent to our servers or shared with anyone
  • Is used solely to remember your cookie choice
  • Can be cleared at any time with the button below or through your browser's settings, which will make the banner ask again

Analytics Cookies (Google Analytics)

If you choose Allow in the cookie banner, we use Google Analytics to understand, in aggregate, how visitors find and use this site (e.g. which pages are popular, how people arrive here) so we can improve it. If you don't, Google Analytics isn't loaded and none of its cookies are set. When allowed, it sets cookies such as:

  • _ga — distinguishes unique visitors (typically expires after 2 years)
  • _ga_* — used by Google Analytics 4 to persist session state (typically expires after 2 years)

This data is processed by Google in line with their own privacy policy. You can opt out of Google Analytics tracking across all websites using the Google Analytics Opt-out Browser Add-on, or by blocking cookies in your browser settings.

Forms and Enquiries

When you submit our contact, Find a Carer, or Callback Request forms, the information you provide is sent to our servers to action your enquiry. This isn't stored as a browser cookie - it's a direct submission, described in full in our Privacy Policy.

If This Changes

If we introduce advertising or other non-essential cookies beyond Google Analytics in the future, we'll update this page to describe what's used and ask for your consent before setting them.

Changing Your Choice

You can change your mind at any time: use the button below to clear your choice and the banner will ask again. You can also clear cookies and local storage through your browser's settings. Neither affects your ability to use this website.

Contact Us

If you have any questions about this cookie policy, please contact us at care@liveincarelondon.uk or call 020 8044 8333 (lines open 9am-10pm, 7 days a week).